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“Mark Twain didn’t dabble in psychological focus groups, but he certainly knew something about human nature when he wrote, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Discover.” A series of surveys explored the premise that time is an important variable in this equation. Researchers asked a random sampling of people, “When you look back on your experiences in life and think of those things that you regret, what would you say you regret more, those things that you did, but wish you hadn’t, or those things that you didn’t do, but wish you had?” The results found that regrettable “failures to act” outnumbered “regrettable actions” by a two-to-one margin and that this was true for both sexes.”―Chip Conley.
Jan 01, 2006 Marketing That Matters book. Read 2 reviews from the world's largest community for readers. Chip Conley started his own hospitality company, Joie de Vivre (JDV), and, as CEO for two-dozen years, expanded it into a collection of over 35 award-winning hotels, restaurants and spas – the second largest boutique hotel company in the U.S.
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